I'm a creative and brand leader who builds the systems, teams, and work that scale a brand across every surface it lives on. Over a decade leading creative teams, on a 15-year foundation of hands-on craft, I've turned strategy into work that moves people to act, and built the operational engine that ships it consistently, at speed, and at national scale.

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As Creative Director at Go Big Media and Think Big, I built a creative department from the ground up: multi-disciplinary teams, review systems, training programs, and a quality bar that held while producing hundreds of assets a year across video, digital, CTV, web, and print. I've also led brand and identity work inside regulated, high-scrutiny environments, including a full visual identity for a U.S. federal financial regulator, where brand, compliance, and trust had to coexist.

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Much of my work has lived in the most demanding corner of marketing: high-stakes, fast-moving campaigns where the message has to be clear, credible, and persuasive the first time. I've made complex, sensitive subjects land simply and emotionally, optimized creative against real performance data, and launched complete brand identities in as little as 48 hours. That pressure-tested discipline is what I bring to a brand team.

I lead AI-native  creative, integrating tools like Veo, Kling, Sora, Midjourney, and Claude into real production pipelines, not as novelty.  It all still rests on hands-on craft: years directing video, documentary, and mixed-media work that informs how I approach every brief.